Anapana
- 1 min
Overview
Anapana is Italy’s first mindfulness and meditation app built entirely in Italian — not translated, not adapted, but designed from scratch for Italian speakers. The app helps people train their minds to be present through guided meditations, breathing sessions, and a structured 30-day program, all grounded in neuroscience and mindfulness research.
My role here is twofold: I lead the mobile development of the product (iOS and Android), and I also own the growth side of the app — from acquisition strategy to retention and monetization experimentation.
My role
Mobile Development I’m responsible for the full mobile experience across both platforms. This means owning the architecture, the meditation player, session flows, subscription integration, and everything in between. The codebase is built for performance and reliability — because when someone is trying to meditate, the last thing they should be thinking about is their app.
Growth Beyond engineering, I manage the growth function: analyzing user behavior, running experiments on onboarding and paywall flows, optimizing conversion across the subscription funnel (quarterly, semi-annual, annual), and identifying the levers that actually move retention. It’s the part of the product where data and intuition have to work together.
What the app offers
- 30-day structured program — builds a meditation habit from scratch, no prior experience needed
- Guided meditations — expert-led sessions on focus, stress, and awareness
- Breathing exercises — practical tools for day-to-day calm
- Personalized practice — adapts to the user’s experience level and goals
- Science-backed — developed with input from mindfulness, neuroscience, and psychology experts
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Luigi Donadel
Senior Software Engineer and Entrepreneur. Building stuff.